Advantages and disadvantages Sample Essay Example For Students

Points of interest and drawbacks Sample Essay An efficient way of accumulating informations from a major figure of individuals. On the off chance that the poll is acceptable planned. so the outcomes can be broke down simple. perchance by processing machine. Great polls are difficult to fabricate. There is no programmed instrument for development or analyzing all the more significantly. in spite of the fact that it is conceivable to catch up with a meeting by phone or in individual if important. Postal surveys experience the ill effects of low reaction rates. Proper condition of affairss Surveys are most utile when the positions or perception of a major figure of individuals should be acquired or when the individuals are topographically scattered. for outline. in an organization with numerous regions or workplaces around the state or around the universe. Polls are other than proper for data frameworks which will be utilized by the general people. what's more, where the investigator needs to secure a picture of the kinds of client and utilize that the framework will require to oversee. 5. 3. 6 Remembering the methods For the individuals who like memory aides. these procedures are at times alluded to as SQIROâ€Sampling. Polls. Meeting. Perusing ( or Research ) and Observation. This request has been decided to do it conceivable to verbalize the mental aide. Be that as it may. this is non the request wherein they are well on the way to be utilized. This will rely upon the situation and the association where the methods are being utilized. 5. 3. 7 Other procedures A few sorts of framework require specific certainty happening methods. Capable frameworks are processing machine frameworks which are intended to manifest the expertness of a human master in maintain trip sources of income. Models incorporate frameworks for clinical diagnosing. financial exchange exchanging and land investigation for mineral prospecting. The method of catching the comprehension of the master is called cognizance procurement and. as it contrasts from set uping the requests for a regular data framework. a figure of explicit methods are applied. A portion of these are utilized in simultaneousness with PC based instruments.

Reading Assingment and Answer the Questions Article

Understanding Assingment and Answer the Questions - Article Example It would be ideal if you remember for your conversation the impacts of the accompanying: the lifting of loan fee tops; the allowing of bank interests in business land; the pretended by total assets (owners’ value), or capital-particularly the consideration of altruism as a major aspect of a banks total assets. It was a circumstance of short of what was needed. The limitations of items were let free yet past the point of no return. At this point practically half of banks were indebted and were having a total assets that was negative. There was length of hazard in the increasing loan fees that prompted both salary and accounting report issues. During the hour of deregulation, banks didn't make benefits because of abundance guideline as deregulation process was moderate. Banks depended on more dangerous high returning credits to reestablish productivity. By and large, this intensified the circumstance. S and Ls at last had up to 40% of its advantages in land, 10% in direct ventures and garbage bonds and 30% in loaning purchasers. After unreasonable guideline, it got itself into issues by growing money and credit territories where there were no foundation, experience or ability. What impact did government protection of stores for up to $100,000 have on contributors and banks? Does it appear to be reasonable for you that banks making hazardous, theoretical ventures paid a similar store protection premiums as those creation more secure, increasingly preservationist advances? Also, merchants and investors abused how to control the 100000 dollars limit utilizing expedited stores. In the event that one had 10 million for interests in banks, he would be protected to an ideal of 100000 dollars. In this way, a specialist would break the sum into a hundred speculations if hundred thousand dollars each and will purchase $100000 100 CDs with 100 banks. This cutoff would be 100000 dollars for each record and not every investor. Subsequently, rich people get protected utilizing the assessment payers’ cash. More hazardous theories in

BZP Myths, Effects, Risks, and How to Get Help

BZP Myths, Effects, Risks, and How to Get Help Addiction Drug Use Ecstasy/MDMA Print What to Know About BZP Use By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on September 01, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on September 01, 2019 bronzebrew / Flickr / CC BY 2.0 More in Addiction Drug Use Ecstasy/MDMA Cocaine Heroin Marijuana Meth Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery In This Article Table of Contents Expand What Does BZP Do? Common Side Effects Signs of Use Myths & Common Questions Addiction & Withdrawal How to Get Help View All Back To Top BZP, or n-benzylpiperazine, is a potent stimulant that is often used in combination with the drug TFMPP (1-(3-trifluoromethylphenyl) piperazine. It is used at raves, nightclubs, and parties and has been called legal ecstasy. BZP is one of several recently-discovered synthetic drugs to emerge on the recreational drug scene. Its rising popularity is partly due to the decline in the availability of the psychoactive drug MDMA (ecstasy). Unlike MDMA, however, little is known about how BZP affects the body and brain over the long term. BZP was once marketed as a legal high, due to a delay in the substance being recognized and included in drug control regulations. Today, BZP is classified as a Schedule I drug meaning that has a high potential for misuse and has no currently accepted medical use in treatment in the United States. Also Known As: The street names for BZP include legal ecstasy, A2, Benzo Fury, Frenzy, Nemesis, MDAI, Head Rush, XXX Strong as Hell, and Exotic Super Strong. Drug Class: Benzylpiperazine (BZP) is a stimulant. Common Side Effects: BZP is known to cause delusions, hallucinations, psychosis, palpitations, agitation, anxiety, confusion, dizziness, headache, tremor, mydriasis (dilated pupils), insomnia, urinary symptoms, vomiting, and seizures. How to Recognize BZP BZP can come in tablets of varying shapes, many of which are embossed with logos similar to those seen on MDMA tablets. It is also available in capsule form or as an off-white powder packaged in a small glass or plastic vial or in a small plastic resealable bag.   What Does BZP Do? BZP is often used in party pills and can be combined with other legal and illegal drugs. A typical dose of BZP is 75 mg to 150 mg, and while it is most often consumed orally, the powder form can also be snorted or smoked (sometimes called bombing). Benzylpiperazine takes about two hours to take effect with the effect lasting six to eight hours. It is often mixed with two or three other drugsâ€"combinations that can create a complicated array of effects and symptoms. Like ecstasy, people who use BZP report that the drug makes music and colors more intense and provides temporary feelings of affection for the people around you. It is also said to make you feel energized and in tune with your surroundings. What the Experts Say Since BZP is a synthetic drug created in a medical lab, it can easily be mixed or “cut” with any number of hazardous substances. What’s more, you won’t know the exact number of chemical ingredients nor the production standards. In general, legal highs like BZP are designed to be more potent than the mimicked drug (in BZPs case, MDMD) to hook users. Chronic misuse can lead to delusions, hallucinations, and paranoia as well as irregular heartbeat. Common Side Effects In low doses, the effects of BZP are stimulating, similar to amphetamines. More severe toxic effects may include delusions, hallucinations, and psychosis. When used for recreational purposes, these drugs have been reported to cause harmful effects, including: PalpitationsAgitationAnxietyTeeth grindingEye twitchingJaw clenchingConfusionDizzinessHeadacheTremorMydriasis (dilated pupils)InsomniaUrinary symptomsVomiting Seizures are induced in some people even at low doses; if this happens, its extremely important to get immediate medical attention as these can be potentially life-threatening. Various types of organ system failure has also be reported, though fatalities have not been recorded conclusively for this substance alone. When used in combination with other substances, BZP-related deaths have been reported. Taking an intoxicated person to the emergency room for treatment will usually result in a good recovery. What to Know About Hyponatremia It is important to stay hydrated if you become overheated (from dancing for an extended period, for example), but dont allow someone on BZP to drink a lot of water very quickly. This can result in a condition called hyponatremia, or water intoxication, especially if they been sweating excessively.Hyponatremia has been reported by emergency rooms as a risk of BZP intoxication. Sipping water is usually safe, but if someone high on BZP appears dehydrated, it is safest to take them to an emergency room where their fluid and electrolyte balance can be carefully monitored. Signs of Use Not everyone who goes to raves or clubs takes party pills but if you suspect drug use, this may be a good first indicator. In addition to looking for physical evidence of the drugs (e.g., pills, powder, plastic vials, or rolling papers), you might take note of any childrens vitamin bottles or tootsie rolls, both used to store and carry pills. Other warning signs to watch for: Getting home very late or early in the morning (raves typically last through the night)Sleep difficultiesAnxiety and irritabilityLollipops or pacifiers (sometimes used to keep from grinding teeth) How to Recognize the Signs of Ecstasy Use in Teens Myths Common Questions BZP has often been marketed as legal ecstasy, leading users to mistakenly think that it is both legal and safe to use when in reality, its neither. In the U.S., it is a controlled drug and was given Schedule I status in 2004, putting it in the same category as other serious drugs, such as heroin and cocaine. Tolerance, Dependence, and Withdrawal Since BZP is a relatively new designer drug, more research is needed to determine how the drug behaves in the brain and body. Since it is a synthetic stimulant, its likely that people who use it regularly can develop a tolerance, meaning that over time, they will need more of the drug to feel the same effects. How Long Does Benzylpiperazine Stay in Your System? Like other drugs, how long BZP stays in your body depends on many factors, including your gender, weight, metabolism, how much you’ve taken, frequency of use, and what other drugs you may have also taken. At this point, there is not a standard drug test to detect BZP.   Addiction BZP acts as a stimulant and can activate the brains reward systems, triggering a preoccupation with the drug and an uncontrolled need for the drug. Whats more, party pills are often combined with alcohol, marijuana, and other party drugs. This type of polydrug use is much more likely to lead to addiction and overdose. How to Know the Symptoms of an Addiction Withdrawal While BZP has not shown to cause physical withdrawal, it can cause psychological symptoms once the high begins to fade, including: Strong cravingsAgitationParanoiaDepression These symptoms can begin as soon as a few hours after the last dose and can be very distressing. This is why many addiction experts recommend for detox to take place under supervised medical care.   How to Get Help Psychosis, including delusional anxiety, paranoia, and an inability to differentiate between fantasy and reality, is a scary and possible side effect of BZP. If you think someone you love is experiencing psychosis, it is important to call 911 or get medical help right away.   Try to remain calm and dont worry about legal consequences. Emergency room staff are only concerned about the persons physical health and safety. If you have a sample of what has been taken, bring it with you to the hospital, as this can help determine what is causing the symptoms. Even if BZP has yet to cause a harmful side effect, its important to talk to your loved ones about the risk of using BZP and to take note of any signs of drug use. With the right rehab program, it is possible to recover from drug or alcohol addiction and to begin a new and fulfilling sober path.

Reflection Paper to the movie Happy - 1374 Words

Katherine Diamandis HPR 62 Wellness, Lifestyle, Health, and Happiness Happiness comes from within. Many people could be living in the same environment and facing the same challenges but some seem to be happier than others. No matter what one’s challenges are, it is one’s choice and decisions to live a happy and content life. There has been an unfounded belief that the rich are happier than the poor but research has given contradicting results. I cannot say that I have lived a happy life but after watching the â€Å"Happy† documentary, I am now ready to live positively and happily no matter what circumstances I am facing. I have realized that we make ourselves unhappy by complaining about the problems we face in our day-to-day life†¦show more content†¦This documentary actually takes us around the globe examining the level of happiness of different people around the world. This documentary can be complimented by the fact that it is enjoyable to watch as it is brimming with sense of joy and positive energy from the shared real life experiences. Just like its title, the documentary can actually make you happy by just sitting and engaging with the individual stories from the subjects used. The documentary as we have stated above, looks at how wellness, health, lifestyle and happiness are intertwined. The term wellness is made up of six dimensions namely; physical, social/intellectual, interpersonal, spiritual, emotional and the environment. The physical dimension consists of exercise and food consumption whereas the social consists of one’s sense of humor, creativity and curiosity. The interpersonal involves one’s communication skills and capacity of intimacy. The emotional covers the mental health and one’s ability to deal with his feelings. The spiritual covers the positive, forgiveness, compassion, and joy, and the environmental dimension covers our planets health. When discussing one’s wellness, we find that lifestyle and health are much-interconnected topics. For one to live a healthy life, he must engage in healthy activities throughout the different stages of life. These practices include exercises, trying to prevent disease, eating healthy foods, preparing for emergencies, having health insurancesShow MoreRelatedAnalysis Of The Movie The Beloved Shrek 1125 Words   |  5 Pagesand Kelly Asbury. Milan: Andrew Adamson’s other great directing moment was during 2008 with the Chronicles of Narnia: Prince Caspian. Conrad Vernon also directed The Bee Movie, Madagascar, and The Emoji Movie. Smurfs, Beauty and the Beast, and Gnomeo and Juliet were some of Kelly Asbury’s other works. 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Acceptable Gifts for the Mailman Whats Allowed by Law

If youre trying to find the right gift for the  mail carrier, there are a few simple rules for what postal carriers are allowed to accept. Several ethical guidelines (including those for the United States Postal Service) fall under the executive branch of the United States Government, and set rules for whats acceptable for federal workers. Postal workers are generally prohibited from accepting gifts valued at more than $20 from customers and coworkers, but there are some exceptions. What the Rule Book Says The Code of Federal Regulations Standards of Ethical Conduct for Employees of the Executive Branch, Part 2635, Subpart B states: Federal employees cannot accept a gift as a result of their federal employment.   What this means exactly is that a postal worker cant actually accept a gift from you just because he or she delivers your mail, but can only accept a gift if a personal relationship already exists between the two of you. According to the Postal Service, federal regulations allow all postal employees, including carriers, to accept a gift worth $20 or less from a customer per occasion, such as Christmas or a birthday. However, cash and cash equivalents, such as checks or gift cards that can be exchanged for cash, may never be accepted in any amount. In addition, no USPS employee may accept more than $50 worth of gifts from any one customer in any one calendar year period. If you decide to ignore the rule, your mail carrier  must reimburse you for the cost of any gifts exceeding the $20 limit or for gifts where a value of the item cannot be easily determined. This is done in two ways: either by returning the gift or by sending financial reimbursement. The second option means that if you were to give your mail carrier  a bouquet  of flowers exceeding $20, he or she would then have to figure out the actual value and send you a reimbursement for the full value. Your intentions may have been sweet, but now your mailman has to make an extra effort to find the actual cost of your gift and then pay you the full amount of what the flowers cost out of their own pocket. That doesnt seem like much of a gift, does it? Acceptable Gifts for the Mail Carrier Some acceptable gifts for your mail delivery person include: Modest refreshments such as coffee, doughnuts, cookies or sodaPlaques, trophies and other items intended for presentationPerishable items such as food, candy, fruit or flowers so long as they are to be shared with other postal workersRetail gifts cards with a value of less than $20 that cannot be converted to cash Unacceptable Gifts for the Mail Carrier Postal workers are prohibited from accepting the following items: CashChecksStocksLiquorAnything that can be exchanged for cashAnything of monetary value such as meals, gift certificates, event tickets, and clothing Perhaps the best gift for your mail carrier  is simply a heartfelt card saying Thank you. To step it up, you may want to show your appreciation by actually penning a letter of appreciation addressed to the postmaster of the particular office that your mailman works at.   In your letter, you can outline the countless times your mail carrier  has gone above and beyond the call of duty to make sure your mail gets to you in one piece and on time. Your  letter of appreciation is then added to your mailmans personnel file once it has been read by their superiors.

Economic Analysis of Anthem and Kaiser Permanente Free Essays

Economic Analysis of Anthem and Kaiser Permanente Abstract This paper is an economic analysis of healthcare providers Anthem and Kaiser Permanente. Included will be information on competition, pricing and the effects of elasticity of demand has on both companies. Introduction One of the major concerns facing Americans today is the discussion of healthcare and how employers can afford to purchase healthcare for their employees. We will write a custom essay sample on Economic Analysis of Anthem and Kaiser Permanente or any similar topic only for you Order Now With the recent approval of President Barack Obama’s Healthcare Reform Bill, it has placed added pressure on both small and large business owners to provide insurance for their employees or be faced with tax penalties. The healthcare industry is an oligopoly meaning that there are few firms involved in the marketplace and they hold a substantial portion of the marketplace. They understand that their industry is interdependent and every decision or action made will have rippling affects on the other firms. They too will choose to make changes to keep their standing in the marketplace. In the healthcare industry, the two major companies are Anthem and Kaiser Permanente (Thomas Maurice, 2011). Pricing Competition When looking at companies that do business in oligopoly, there are many traits that they resemble. Their prices will remain relatively the same as their competitors, and lower then those companies that deal in a monopoly (www. yourdictionary. com). Both Anthem and Kaiser Permanente are highly competitive in their standings in the marketplace. Everything from their marketing efforts to their pricing is geared toward gaining a bigger share of the marketplace. Prices are one of the major differences between both companies. Prices for both companies are generated through underwriting and governed by community ratings. These ratings are surveys are conducted in the community where the companies serve to help determine the general health of their customers and potential risks. Premiums will be adjusted yearly based on the number of claims filed and funds needed to continue the coverage of their customers (www. alliedquotes. com 2008). Although prices for treatments are generally the same, savings can be found through Kaiser Permanente because most of their services are done in one of their medical facilities. Game Theory Elasticity of Demand The new mandate passed through congress requires employers and American citizens to have healthcare, the demand of elasticity has little play. Everyone has to have healthcare and therefore the demand will remain constant. The prices for specific plans may vary slightly causing customers to select Kaiser over Anthem so with healthcare it will show inelasticity because it is considered a necessity. In order for both firms to gain an edge in the marketplace and in their prices they will use game theory. Game theory is a tool used in decision making in which both firms or â€Å"players† try to win the biggest payoff, in this case more customers. Game theory used by Kaiser is ensuring they have more doctors in one location that can perform more services for their customers. By allowing their customers to save money from going to outside firms to perform additional test and to receive treatment, Kaiser offers all of its services in one location at a lower rate (Thomas Maurice, 2011). For Anthem, they have many different locations and a customer will have to go to different doctors, make appointments, and wait to get scheduled before they are seen. This major difference is what makes Kaiser popular, the ease in which a customer can receive treatment. Profit The original concern from the public as it comes to healthcare is the cost of obtaining and sustaining healthcare. Many found that when faced with a major illness, they were either under-insured or simply could not afford the treatment. With the current healthcare changes, the prices will be lowered and more affordable. This makes the profits generated from selling healthcare plans less about maximizing profits for the industry and more towards suboptimal equilibrium with everyone generally making the same profit except for larger firms who can afford to spend more to generate interest in their firm. With suboptimal equilibrium all firms in the healthcare industry will generally choose to stay on a similar path as far as prices and profits. Firms will differ in profits, however, based off other factors like size of the firm and marketing efforts (Thomas Maurice, 2011). Competition and the Consumer With every business, there will always be competition. Competition is great for customers because they will be the benefactors of the competing firms. Firms in the industry compete over coverage instead of price. Competition between firms will take place in advertisements on television and in the print media. Doctors will refer certain providers to their customers or they will choose to opt in to certain HMOs or choose to stay outside the network. Also firms that offer plans that cover more of the customers’ needs at the lowest rates will generally gain and retain more customers. Yet with a large firm like Anthem, their firm is widely known and they have larger budgets to continue their company’s growth in customers. Conclusion Americans are just now starting to understand the new implications of the Healthcare Reform. Addressing the needs of the American people and reducing the costs of healthcare and making sure all pay their share so the burden does not fall on the government is intended to help reduce the strain on the economy and make being healthy more affordable for the citizens of the United States. References: Oligopoly Examples. (n. d. ). In YourDictionary. com. Retrieved August 5, 2012, from http://examples. yourdictionary. com/oligopoly-examples. html Thomas, C. R. , Maurice, S. C. (2011). Managerial economics (10th ed. ). New York, NY: McGraw-Hill/Irwin. Calculating Group Health Insurance. (2008, October). In Allied Quotes. com. Retrieved August 4, 2012, from http://www. alliedquotes. com/Resources/Group-Health- Insurance-Rates. html How to cite Economic Analysis of Anthem and Kaiser Permanente, Essay examples

WFNX and Boston Radio Wars Essay Sample free essay sample

WFNX was started in 1983 by The Phoenix Media/Communications Group. with the purpose to appeal to the newspaper’s same audience of educated. flush. individual professionals and pupils seeking different sentiments from those offered by mainstream media. WFNX was a first mover in the â€Å"new wave† or â€Å"alternative rock† music genre – they offered something different and had a steadfast committedness to the local music scene. and rapidly became a leader in Boston’s â€Å"new music† wireless niche. As alternate stone caught on and WFNX’s rivals began to swoop on the station’s antecedently alone market positioning. their battles focused around a peculiar quandary: How could a station founded upon and recognized for remaining outside the mainstream. remain profitable and competitory in an industry driven by cut-throat selling tactics. changeless commercial demands and ever-evolving cultural tendencies? With industry consolidatio n coercing major displacements in the industry landscape. WFNX is faced with cardinal strategic determinations to recover land and remain afloat amidst ferocious competition. Through strategic hiring. increased selling attempts and merger/partnership chances. WFNX may be able to turn things around. Radio Industry Background Radio as an advertisement channel provides alone and attractive benefits. As a consequence. Stationss in metropolitan countries such as Boston complete to bring forth net incomes through advertisement gross revenues. addition evaluations and market portion. make new hearer demographics and implement selling schemes to spread out consciousness and popularity among both hearer and artist/record label mark sections. They besides face the challenges of cultural displacements. as genres move in and out of mainstream popularity. WFNX Strengths and Weaknesses in an Emerging Market WFNX had early success as first movers in an emerging market. They had a clear placement and connected with their niche audience. Although their evaluations were low. they had a loyal audience and good relationships with artists/record labels. enabling them to remain at the head of new music. They besides had low operating costs that allowed them to be profitable without being big or holding high market portion – disbursement less on staffing costs. licensing fees and marketing than their closest rivals. viz. WBCN. a ‘classic rock’ station that threatened to conflict on their district. They besides offered lower advertisement rates than their rivals. doing them attractive to advertizers looking to maximise value of their advertisement investing. A primary failing of WFNX was their limited range – they had lower signal strength than Stationss such as WBCN ( 3. 000 watts versus 50. 000+ ) . doing it hard for them to spread out their audience and market portio n. Changing Industry Structure and a Mature Market As alternate stone gained popularity in the mainstream. and rivals such as WBCN moved to derive a bridgehead in the genre. WFNX faced high menaces of new entrants. competition and replacements ( Porter’s 5 Forces theoretical account ) . and a displacement toward industry consolidation in the late ninetiess besides brought new challenges and competition for WFNX in a more mature market. For illustration. rival WBCN had more range and purchase and invested to a great extent in on-air personality and selling in order to outpace WFNX – finally traveling to an wholly alternate stone format and achieving the desired topographic point in Monitor as Boston’s functionary elevation stone station. WFNX struggled to go on to pull sets for their shows. as hot creative persons flocked to Stationss with more influence and signal strength such as WBCN. taking to strained relationships with some labels and less entree to the new music mercantile establishments. Additionally. afte r losing their plan manager in 1995 the station suffered from a deficiency of leading for several old ages. taking to high turnover and ill-defined strategic way. Ill received marketing efforts such as the ‘Radio Anarchy’ run increased impetus amongst their already dwindling audience and led to a steady bead in evaluations and net incomes. Strategic Options and Recommendations WFNX needed a displacement in scheme to rapidly bring forth gross and neutralize menaces. They began altering their plan format to include more top hits and popular music. but risked losing their placement and abandoning their nucleus values by making so. which could take to farther beads in evaluations for those hearers who value their strong anti-mainstream placement. They retained good callback and acknowledgment in the market. but had lost popularity to rivals. The station identified several schemes that leveraged chances to assist them recover fight and turn its market portion. While all strategic options suggested could be successful. a cardinal following measure for the station is to prioritise their enterprises and develop a timeline for execution. The station should concentrate foremost on those schemes that will instantly bring forth gross to assist prolong them in the short-run. Hiring is one country that should be a precedence enterprise – hiring and developing a c ompetent gross revenues staff to convey in new gross. happening on-air personality that can vie with WBCN’s popular Howard Stern show. every bit good as spread outing their classs of advertisement to bring forth new gross watercourses. In order to place the station for long-run success and sustainability though. WFNX should set accent on originating strategic partnerships. A recent displacement taking to a bigger market country ( including Worcester. MA and parts of New Hampshire ) provides an chance for a selling partnership or acquisition. which would increase range and broadcast power. Similarly. they should set precedence on leveraging parent company The Phoenix to maximise the impact of their selling scheme and addition synergisms between the newspaper and wireless. These schemes seem critical if WFNX hopes to take back market portion and create sustainable presence in the long-run. Last. it would be wise for the station to put in market research and to go on to distinguish themselves through strong placement and reinforced values. but these enterprises may be better suited for future execution. since the station’s placement and connexion with/loyalty from their bing audience has historically been one o f the station’s strengths. ( See optional Appendix Angstrom with full SWOT Analysis for support ) Appendix A: WFNX SWOT Analysis STRENGTHS†¢ Clear placement in the market – When asked. the station was easy recalled and recognized for their alternate music genre. despite lower evaluations than rivals. †¢ Original â€Å"founder† of alternate music – Widely recognized as the leader in their infinite. awarded â€Å"Alternative Station of the Year† by several trade magazines. and accredited by music industry critics. Known for being closest to the â€Å"street† . WFNX claimed to be a niche-marketed station that did non want to hold the mass popularity and ensuing market portion of more mainstream Stationss like WBCN. †¢ Low runing costs – The biggest costs for a typical wireless station included staffing costs. licensing fees and selling investing. WFNX spent significantly less on staffing and marketing than many of their rivals. enabling them to be profitable early on without being big or holding high market portion ( WBCN charged 2x more on personality and staffing costs ) . †¢ Attractive ( low ) advertisement rates – WFNX’s biggest rival. WBCN charged 3-6 times more for premier clip publicizing musca volitanss. | WEAKNESSES†¢ Low market portion and inconsistent evaluations – WFNX historically had low evaluations. attributed mostly to little signal ( 3. 000 watts versus 50. 000 Watts of rivals ) . but made some betterments – other possible accounts were deficiency of selling or content that was excessively â€Å"weird† for the general population’s gustatory sensation. †¢ Lack of popularity and purchase – WBCN caused moving ridges for WFNX when they registered with Monitor as an alternate station. knocking WFNX from the listed alternate station in Boston. As more Stationss switched formats. became harder for them to pull sets for their shows. as the hottest sets flocked to Stationss like WBCN with more powerful influence and signal. Besides led to strained relationships between WFNX and some labels. because the station refused to play sets that they deemed non genuinely â€Å"alternative† or as retaliation for being left off concert engagements. †¢ Poor leading and high turnover – In 1995. WFNX plan manager left and station was unsuccessful in replacing him. Besides lost some of their DJs. and in 1996 launched the â€Å"Radio Anarchy† run to raise consciousness and distinguish WFNX from other Stationss amidst their drifting audience. Unfortunately. got negative feedback and finally puttered out easy. Third PD i n three old ages resigned shortly after the run was shut down. Lacked way. steady bead in evaluations. staff turnover increasing ( 100 % gross revenues staff turnover in 1996 and 75 % in 1997 ) – staying staff worried were losing everything good about the station. | OPPORTUNITIES†¢ Bigger geographic market – ( including Worcester. Mass and New Hampshire ) means increased range through more wattage/broadcast power or strategic merger/partnership with other Stationss – ideally in Worcester. †¢ Invest in transcribers for increased reach†¢ Reinforce placement – Continue to distinguish through positioning to retain loyal hearers and pull new audiences who are tired of the bogus â€Å"alternative† stations†¢ Market research – Competitors presently puting in more market research to remain in touch with hearers and understand what they want to hear. †¢ Leverage parent company range and influence – The Phoenix Media/Communications Group reaches more people overall than any of the n ational wireless groups in Boston. See synergisms between companies and capitalise on strengths. | THREATS †¢ Industry consolidation/Changing landscape – Industry consolidation started taking topographic point in 1997. which posed important menace to independent Stationss like WFNX because big Stationss were able to offer discounted advertisement rates for all their Stationss. doing advertizers to overlook market chances and benefits from other Stationss. †¢ Rolling from nucleus values – WFNX started playing more hits and less new music. but insisted they were non rolling from their nucleus values. By altering their music to pacify ratings/market portion. WFNX risked moving in direct struggle with their nucleus values and market positioning – by concentrating on commercial success they risk estranging their audience who widely resisted all things mainstream and commercial. †¢ Threat of new entrants and challengers – As the option sound grew more popular. WFNX faced menaces from assorted rival Stationss looking to traverse over. WBCN started presenting more â€Å"alternative† music into its format shortly after the Green Day concert incident. They admitted that album-oriented stone was dead. and were ready to acquire on board the new moving ridge tendency. Several old ages subsequently. WBCN along with Stationss like WAAF and WCGY – all traditional stone Stationss – appeared to see exchanging to an wholly alternate format. but for the most portion found it non economically feasible or stable. In the terminal. it was WBCN who made the switch. after parent company Infinity purchased a authoritative stone station that would pacify their bing audience demographics. and let them to broaden and derive more grip with the younger. more â€Å"hip† audience. †¢ Loss of advertisement gross – Threat of ordinances on intoxicant advertisement